Noodles Graphic Ad and Voucher

Background:

The company was founded in 1966 and is a long-established, traditional noodle factory in Hong Kong. It now aims to revitalize its brand with a more trendy and striking image.

After studying several noodle-related product posters, I developed a series of advertisements in a style that balances classic and elegant elements with slightly elevated color saturation—an aesthetic that aligns well with the brand’s renewed direction.

The company also requested a voucher design for a limited-time promotion. In response, I created a layout that is neither overly simple nor visually overwhelming, striking a balanced and effective presentation.

Prompt:

Square composition, a traditional Chinese nostalgic-style food promotional poster. In the center of the frame is a bowl of noodles placed on an old wooden table. The background is a dimly lit, old-fashioned noodle-making workshop, featuring wooden tools and the silhouette of a master kneading dough. A strong beam of sunlight shines in from a side window, forming a sharp ray of light that precisely illuminates the noodles in the bowl, giving them an enticing gloss. Floating flour particles are clearly visible within the light beam, enhancing the sense of space and atmosphere. The overall color palette is warm brown and dark gold, with soft highlights and rich shadow details, evoking a sense of age. The aspect ratio is 1:1.

正方形構圖，一張傳統中式懷舊風格的食品宣傳海報。畫面中央是一碗麵，放在舊木桌上。 背景是光線偏暗的老式製麵工坊，有木質工具和正在揉麵的師傅剪影。一束強烈的陽光從 側窗斜射進來，形成銳利的光柱，精準照亮碗中的麵，讓麵條呈現誘人光澤。光柱中清晰 可見漂浮的麵粉微粒，增強了空間感和氛圍。整張圖色調為暖棕與暗金色，高光柔和，暗 部細節豐富，帶有歲月感。橫豎比例為1:1。

Tool Used:

1. Seedream 5.0: Generate the image ads.

2. ChatGPT Image 2: Generate the voucher.

3. Adobe Photoshop + Illustrator: Typography design.

4. Canva: Some simple edit and retouching.